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Straightforward Search Engine Optimization
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Straightforward Search Engine Optimization

Date Added: September 11, 2009 04:48:37 PM
Author: Mr. Sharma
Category: Computers: Seo Services

Several years ago if you wanted to go to a movie, you would undoubtedly get out your phone book or fliers you had stuffed in your kitchen drawer to find the phone number for the nearest theater. You relied on phone books and stacks of business cards. With business gone global, phone books are put to best use as a step stools for reaching objects on a high shelf. We all know that the true gateway to capturing customer interest is through the internet. How do your potential customers use the internet to find business? Is your company easily accessible to them through the web? SEO Simplified Google.com, yahoo.com and MSN.com are the top three search engines used today, and there are specific keywords that need to be used on your site in order for the search engines to be able to identify you in the way you want to be found. Not sure how SEO can benefit you? Ask yourself: • Are my customers locally based or globally scattered? • How are my customers using search engines? • How much time and effort do I have to invest into an internet marketing program? • How else does my site need to be fixed before I draw customers to it? Do I need SEO? If you want to increase the right kind of traffic to your website, SEO is for you. How to determine what level of Search Engine Optimization you need? 1. Think like a customer. What are the needs that a customer would have? How do they interact with the web to find information? 2. Do your research. Which mediums are effective? How competitive is your current market? For example: if you have a fresh flower shop in Holland, Michigan the organic search results might be very competitive, but if your fresh flower shop is in Gary, Indiana customers may have less options to weed through to find you. 3. Do it yourself or outsource? See this article on the Myths of SEO and find the pros and cons of doing SEO yourself. 4. Find the right company. Will the company provide ongoing improvements? Will the company properly report results to you on at least a monthly basis? Will the company explain the reported data or leave you hanging with information that does not make sense? Be sure that the company you choose communicates clearly and consistently. As you shop for different web companies ask about consistency of reporting and explanation of web analytic results. The success of your SEO campaign depends on having accurate information about your site performance and understanding the steps of action toward improved results. We are happy to advise your company on what SEO program is right for you. For more information of how SEO could benefit your business or to get a free quote from IT Hands. For more info go to www.ithands.com
 
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